India, November 27, 2019: Codashop, India’s only web-based shopping cart for gaming and other digital content purchases announced its second strategic partnership in India with Freecharge, one of the largest payment gateways in India. The partnership, with Paytm and now Freecharge, will enable Codashop to onboard new customers on its platform and seamlessly operate across new territories in India. Codashop users will have greater flexibility of local and alternative payment methods.
Codashop enables publishers to accept payments for mobile games and other digital content on Codashop.com. With its simple web-based model and without having to log in; Codashop offers the fastest and most hassle-free top-up experience for Indian gamers and other digital media consumers. Publishers of leading games like Hago and PUBG Mobile have integrated with Coda to accept payments via FreeCharge.
Through this partnership, which will be available both on the Freecharge app and at Codashop.com, the company aims to capture the digital gaming and entertainment market in India.
Commenting on the association, Mr. Philippe Limes, CEO, Coda Payments said, “Today, consumers are increasingly using new digital payment methods for greater convenience and choice. We are excited to partner with Freecharge who will help us in enhancing our reach in the Indian market and offer deeper consumer engagement. Our wide range of gaming and entertainment portfolio and strategic associations with partners like Freecharge and Paytm; will help us in strengthening our position in the market.”
Mr. Siddharth Mehta, CEO Freecharge said, “We are happy to partner with Coda Payments, one of the leading web-based shopping carts for gaming and digital content purchases. With the changing nature of the payments ecosystem, the digital channels are steadily gaining acceptance in the gaming industry, this partnership will enable us to extend our footprints in the gaming and entertainment space. At Freecharge, we are continuously striving to build our portfolio and staying relevant to the millennials by providing new-age products and services that highlight the convenience of doing transactions with ‘ease to use’ features through the platform. Thus, building high repeatability and engagement with the consumers.
About Coda Payments
Coda Payments (www.codapayments.com) helps digital content providers monetize their products and services in more than twenty emerging markets. Publishers of leading games like PUBG Mobile, Free Fire, Hago, and Mobile Legends: Bang Bang; streaming platforms like Yome Live; and video-on-demand platforms like Viu have integrated with Coda to accept payments.
- On their own website using Codapay, allowing their users to pay at a wide network of alternative payment channels, including using direct carrier billing with dozens of telcos;
- At Codashop, which more than 11 million gamers visit monthly to top up their favorite games; and
- At Coda’s e-commerce, telco and super app distribution partners who leverage Coda’s xShop solution to offer their users a wide range of premium digital content.
Coda helps its clients collect payments in Argentina, Bahrain, Bangladesh, Brazil, Cambodia, Egypt, India, Indonesia, Japan, Kuwait, Laos, Malaysia, Mexico, Morocco, Myanmar, Nigeria, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Taiwan, Thailand, Turkey, and the United Arab Emirates.
Founded in 2011, Coda Payments is headquartered in Singapore with additional offices in Jakarta and Bangkok.
Headquartered in Gurugram, Haryana, Freecharge is India’s leading digital platform for financial services and products.
Freecharge services are available across a range of financial instruments including savings, payments, insurance, investment and lending. The company’s focus is to create an ecosystem of innovative products and features that enables seamless cashless transactions.
Freecharge consumers can seamlessly pay utility bills (Electricity, Gas), pay Landline bills or recharge Mobile, Broadband, DTH and Metro cards.
In addition, Freecharge powered by Axis Bank enables the users to make Google Play recharges, invest in mutual funds and get easy credit through Freecharge EMI.
Freecharge UPI and payment gateway allows consumers to instantly send or receive money, shop at leading offline and online merchants across categories movies, entertainment, food, shopping, travel to get cashback & discounts.