- Grocery e-commerce is expected to increase nearly three-fold from July to December 2021, indicating that the B2B ecosystem is adopting a digital mode of purchase
- By the end of 2021, the number of registered suppliers on Flipkart Wholesale will increase to 58 percent, this will boost the local business ecosystem as well as livelihood
- By the end of the year, Flipkart Wholesale will serve kirana stores in about 2,700 cities in India, millions of small businesses to benefit from digital technology
New Delhi, August 19, 2021: India-grown Flipkart Group’s digital B2B marketplace Flipkart Wholesale today announced that it will triple its presence in India to 2,700 cities across the country by December. The company’s mission is to make it easier to do business and contribute to the prosperity of millions of small businesses and grocery stores across the country.
Launched in September 2020, Flipkart Wholesale has registered strong growth during the first 6 months of 2021, driven by the rapid adoption of ecommerce by retailers and kiranas. Grocery adoption of e-commerce on Flipkart Wholesale doubled from January to June this year as compared to last year. Accordingly, an increase of 180 percent can be seen in the same period of 2021 as compared to the period from July to December last year.
Flipkart Wholesale has also registered an increase in the influx of suppliers who have come to the digital B2B marketplace. The number of suppliers is expected to increase by 58 percent in 2021, boosting both the local business ecosystem and livelihoods. The company recently rebranded its best price cash-and-carry business which was acquired from Walmart India in 2020. The company is committed to the growth and prosperity of grocery through its omnichannel business model.
Adarsh Menon, Senior Vice President and Head – Flipkart Wholesale said, “We launched Flipkart Wholesale to bring prosperity to the B2B retail ecosystem and solve local problems faced by grocers across the country. Despite the challenges posed by the pandemic, we have seen an overwhelming response from kiranas who are now reaping the benefits of digitization and making ecommerce their dominant mode of purchase. We will continue to harness Flipkart’s technological strength and work to improve livelihoods and the local supplier ecosystem across the country.”
The business registered a 17 percent growth in grocery customer base during January to June 2021 (as compared to the same period last year); This shows how much grocers are relying on this platform. It is expected that the grocery customer base will increase by 33 percent in July-December 2021 as compared to July-December 2020.
Kirana stores will continue to be the most important segment of Flipkart Wholesale and will provide better products, credit facilities, payment options at attractive prices and end-to-end services through feet-on-street associates, apps and cash-and-carry stores. Will keep doing The rebranding of Flipkart Wholesale will be seamless for the grocery business, thereby continuing to enjoy the same convenience as before. With this, all best price touchpoints will now be Flipkart wholesale and become a leading omni channel B2B platform.
The company leverages the experience and digital capabilities of the Flipkart Group to better serve kiranas and retailers who are now increasingly adopting ecommerce as their primary means of shopping. Flipkart Wholesale serves over 1.5 million members across the country, including grocery, horeka (hotels, restaurants and cafeterias) and offices and organizations.
The Flipkart Wholesale customer gets access to a wide range of features/benefits including: a wide range of Flipkart-assured quality products, easy and convenient order returns and fast delivery of goods to their stores with easy tracking and every product But they also get better margins.