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How to Conduct Effective Market Analysis for your business

Conduct Effective Market Analysis to identify how to improve your business position, be competitive, and serve your customers. A market analysis is a detailed assessment of a market within a particular industry. If you conduct Effective Market Analysis, you have many benefits, including reducing your business’s risk and informing better business decisions. Conducting a market […]

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Top 10 Scientifically Proven Tips for Beating Procrastination

Practicing Tips for Beating procrastination will help us all as we are familiar with the phenomenon. By procrastinating, we waste our time and put off important tasks we should be doing until it’s too late. As soon as it is too late, we panic and wish we started earlier. The procrastination cycle can be a […]

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How is the Prospect of PMP Certification? Is It Hard to Get?

PMP means Project Management Professional. It’ s a kind of certification for people majoring in project management. PMP exam, held by PMI, is put forward in more than 206 countries and regions around the world, and is the most valuable certification in the field of project management at present. Possessing a PMP certification not only […]

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Entrepreneur’s guide in planning a small business

The obvious tasks such as naming the business and creating a logo are important, but what about the unheralded steps that are equally important? Whether you are planning a small business or developing a detailed marketing strategy, the workload can quickly pile up. Take this 10-step guide to planning a small business from a lightbulb […]

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10 Latest Companies to Unicorn Startups Club, 2021

It’s raining Unicorn Startups Club in India. In the first four months of 2021, ten startups have already reached Unicorn status. Hopefully, more riders will arrive soon. There will be $13.7 billion raised by India this year. There are many firsts in 2021’s unicorn story. This ecosystem witnessed the entry of the first health technology, […]

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The Right Way to Rebrand Your Business

Is your business in need of better guidance to attract customers or will rebranding do the trick? If the latter is the solution, then you have landed at the right place. Rebranding a business is a whole new ball game. There are have been examples of rebranding disasters that left those who thought about it […]

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Indian startups are the multinational companies of the future: PM Modi

Currently, multinational companies are coming from abroad to do business in India. Maximum MNCs are from overseas who are now doing their business in India. But after a few years, Indian companies have a future says Prime Minister Narendra Modi during lays the foundation stone for the permanent campus of IIM – Sambalpur in Odisha. According […]

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The Essential Guide to Social Media for Startup Businesses

In today’s digitally driven marketplace, social media is one of the best ways to reach your target market online. It’s a measurable form of advertising in terms of reach and engagement, and it’s cost effective and relatively simple too. However, all social media marketing still needs to be strategic, and should be carefully planned. As […]

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Future of Startups – Why only startups investing in customer experience will survive in the market?

Before the Covid-19 pandemic tightened its grip across the world, things were looking up for the start-up fraternity. But things turned bitter when the virus attacked every aspect of the business. For Small Medium Business and start-ups that solely rely on some support, things worsened, with many scrambling to save their businesses from collapse. A […]

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Why is it more important to motivate and appreciate your employees now?

If appreciation is absent, an individual is less likely to feel connected or motivated to invest themselves in that relationship. Failing to recognize your team members may affect their productivity in the long run and hinder your company’s progress. Hence, it’s crucial that you motivate and appreciate your employees. While the importance of feeling appreciated […]

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