When you’re at the beginning of your business journey it can feel like an insurmountable hill to climb just to get your product noticed.
You feel sure that if just one person paid attention to the brilliant product that you’re trying to bring to the market then they’d tell all of your friends and your business would grow exponentially.
Whilst for some this is true, for the majority of people, you’re likely to be struggling for recognition in a crowded marketplace.
In order to avoid getting swallowed up by the crowd, these are some marketing techniques that can be really effective for getting brand new products noticed.
Organize a Giveaway For Your Product
Organizing a giveaway only needs to cost you one of your flagship products but the results can be fantastic.
You should first consider what exactly you’d like to achieve with this giveaway. It could be more followers, a set number of sales, or more traffic to your website.
Always give your goals a number so that you can see whether you’ve achieved them. With your goal decided you need to set about putting your plan into action.
Publicising your giveaway is essential and social media is a good tool for that. You could try something as simple as a paid advertisement with Facebook and include instructions in your giveaway post to share the post, or tag friends. This will help the ad to reach further than the paid audience.
With that out of the way, have a look at some examples of successful giveaways. They can take all kinds of different forms and some will suit your business better than others.
For example, the casino sector often offer new customers no deposit bonuses as a way to enable them to try out what their website has to offer without committing to a purchase. This is a great way of finding new customers as it targets new sign-ups only, meaning that everyone who takes advantage of the offer gets to see exactly what the product is all about.
These offers are so popular that some websites like Vegas Slots Online even collate information on all of the different casinos offering them. This can bring some SEO bonuses in itself, so if your company is the kind that could benefit from this kind of giveaway style then it could be a great one to implement.
Get Reviewed Your Product From Professionals
There are all kinds of things that you need to know before starting your own business and one of them is just how much reviews matter.
Obviously if nobody has brought your product yet then you can’t rely on customer reviews, so a great option is to go straight to professional reviewers and ask them what they think. In order to take this marketing approach you’ll need to be really confident in your product, but if you are then you should get glowing reviews.
Not only will a professional review hopefully sing the praises of your product, but it will also win you a position on a professional review website.
If your product has a mid to high price point then people will often do a little research before committing to a purchase. For example, think of the last time you bought a new washing machine or refrigerator. It probably wasn’t a bank-breaking purchase, but you likely visited a comparison site such as Which? or similar before making your decision.
With this in mind, choose the review sites that you approach carefully. You need to look for a site that will include a clear link to your product, create a totally unbiased review and one that is actually visited by potential customers.
Work With Influencers To Get Your Product Noticed
Finally, there’s an influencer for almost everything nowadays and finding one that works in your field is a great idea if you want to get your product noticed.
Unlike the other two forms of marketing, influencer marketing can come at a hefty cost, but it can also deliver big results.
The first thing you’ll need to do, assuming you haven’t already, is identify people with large social media followings who promote items within your sector.
Micro-influencers can be a good place to start for businesses with smaller budgets and although their following might be smaller, it can often be more loyal. This increased loyalty means that their followers trust the influencer to only review the products that they believe in which can generate more sales for your business.
Once you’ve chosen your influencer be very specific about how you want to portray your product and then, hopefully, watch the sales roll in.