Bharti Airtel announced that it will give free access to Adobe Express Premium to 360 million customers. It allow them to create high-quality social assets, marketing materials, short videos, and design content.
The decision comes as AI-powered design tools are becoming popular. Indian telecom companies are partnering with global tech firms to keep users engaged in their digital services.
Airtel partnership with adobe
In a statement, Airtel mentioned that customers can enjoy Adobe Express Premium, worth about ₹4,000, for free for one year. This offering allows customers to express their creativity and produce professional-quality content, no matter their design skills.
Give free premium access to users
“This landmark and first-of-its-kind partnership will give all Airtel customers access to Adobe Express Premium for creating high-quality social assets, marketing materials, short videos, and any designs they want quickly and easily,” the company, led by Sunil Mittal, stated in the release.
The Adobe Express Premium subscription available to all customers, includes those on mobile, WiFi, and DTH services. Users can access this subscription by logging into the Airtel Thanks App.
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