Reliance Industries announce that Reliance Retail, obtained home appliance brand Kelvinator to grow its presence in the growing customer durables market.
Reliance did not show how much it paid for Kelvinator. However, the company that bringing Kelvinator under its coverage assist it expanding retail community with the trust and best that Kelvinator has build over the years.
About Kelvinator Brand Bought by Reliance Retail
Kelvinator is a name that many Indian families trust. The brand has become famous in India in the 1970s and ’80s with its catchy tagline, “The Coolest One.” Over the years, it has gain a reputation for making reliable, durable, and affordable home appliances.
Company Aim to Boost Customer Durables Sector
Isha M Ambani, Executive Director of Reliance Retail Ventures Limited (RRVL), said that the company’s project work to satisfy the various desires of each Indian by making technology available, relevant, and future-equipped, the report noted.
She delivered that acquiring Kelvinator is a key step to help Reliance provide reliable global products to Indian clients. It is subsidized by its substantial scale, robust service community, and wide distribution reach.
The company believes this circulate assist it develop faster in the customer durables region. It join more closely with clients, and open up larger long-term opportunities in India’s evolving market.
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