Largest deals in India’s direct-to-consumer space: Hindustan Unilever Limited set to buy Jaipur-based skincare startup Minimalist for Rs 3,000 crore
In a first, Hindustan Unilever Limited (HUL) is set to buy Jaipur-based skincare startup Minimalist for Rs 3,000 crore ($350 million). This will be one of the largest deals in India’s direct-to-consumer (D2C) space, especially in the skincare segment. According to people aware of the deal, this acquisition is testimony to Minimalist’s excellent growth story