Social Media Obsession: One in Six Indians spends 1-2 hours a day watching shorts and reels
Over 250 million Indians subscribe to short-form videos through Indian home-grown apps like DailyHunt, Josh, Josh, Moj, Roposo and more. This is not including popular international platforms like Instagram Reels or Youtube Shorts. According to a recent report by Redseer, short-form videos like shorts and reels are watched for 1.2 hours on average per day