Bollywood actor Ranveer Singh invests an undisclosed amount in homegrown consumer electronics brand boAt, becoming a key stakeholder in the company.
Actor Ranveer Singh invests in the world’s second largest audio wearable brand boAT. Singh’s knowledge of Gen Z and millennial audio preferences impressed Shark Tank judge Aman Gupta. According to sources, boAT recorded its highest-ever revenue of Rs 3,377 crore for the fiscal year ending March 2023. This was also the first time in eight years that the company experienced a loss of Rs 129.4 crore after being profitable for consecutive years.
Aman Gupta, co-founder, and chief marketing officer of boAt, said, “Ranveer’s investment and strategic involvement validate our mission to redefine the audio experience in India. Together, we will push boundaries, redefine sound, and create a community that thrives on passion and innovation.”
Besides being the official face of boAt’s audio products, he will also star in the immersive new campaign ‘Lost in Nirvana’.
Due to his investment and strategic involvement, we are able to revolutionize the audio experience in India.
The co-founder and CMO of boAt, Aman Gupta, said in a statement, “We’ll redefine sound, push the envelope, and build a community that thrives on passion and innovation.”
In its ‘Lost in Nirvana’ campaign, ads feature the Nirvana range’s features, such as 120 hours of battery life and boAt signature sound.
‘Nirvana series’ is boAt’s sub-brand offering premium, superior audio products, including headphones and TWS. Bollywood Actor Ranveer Singh will play a pivotal role in this campaign.
Investing in boAt is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before,” Singh concluded.
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