Sheikha Mahra Al Maktoum, the daughter of the ruler of Dubai, has unveiled a new fragrance named Divorce under her brand called Mahra M1. This launch became the talking point related to empowerment, given that it pertained to her recent high-profile divorce. The perfume was packed in a black bottle and carried engravings mentioning the word “Divorce.”
It had been very emblematic of her journey into separation. When Sheikha Mahra announced her divorce on Instagram, it was headlining news in most parts of the world. An open-hearted post by her, referring to her husband’s involvement with other companions, ended with the striking message “Take care. Your ex-wife.”
That experience has gone on to shape bold branding for her perfume line, stirring both admiration and controversy. The new fragrance named Divorce has been teased in a symbolic video posted by Sheikha Mahra on her social media accounts. It shows imagery of broken glass and a black panther coming together. The black panther in the teaser video was tagged as a representation of her resilience and independence in further emphasizing such an empowerment-through-fragrance launch.
People show support for Dubai princess on launch of new fragrance named Divorce
This launch in the name of empowerment through fragrance comes weeks after she publicly divorced her husband via an Instagram post using the triple talaq method under Islamic law. This bold move has elicited mixed responses online. While some praised her elegance and class during such a difficult time, others saw the fragrance as a symbol of empowerment for women.
Sheikha Mahra is known for women’s empowerment in the UAE; she was an International Relations and Government Administration graduate.
The launch of her empowerment through fragrance merges her personal journey with creative expression to inspire women. It has initiated many conversations around the concept of personal strength and independence. People hail this royal lady for breaking those traditional norms so vociferously.
Also, see: Dubai Princess Announced Her Divorce On Instagram, says “I divorce you”
