Adobe has announced that it is helping video creators with new AI features and investments in career development. Ahead of the Sundance Film Festival, where 85% of all films were made using Adobe products, the company unveiled new tools to make post-production easier.
Adobe Launches AI Video Tools
These upgrades include AI-enhanced features in Premiere and new capabilities in After Effects, such as updated typography, materials, and 3D features. These changes expand motion design and visual storytelling significantly.
Premiere now connects smoothly to Firefly Boards, Adobe’s AI-powered brainstorming tool. This connection allows video teams to work together on ideas using the latest AI models from industry leaders.
Support creators with $10 Million Investment
As filmmakers and creators seek new ways to tell their stories, Adobe is demonstrating its commitment to supporting creatives with this year’s $10 million in new investments and donated products. The company is partnering with new organizations such as Rideback RISE and Dimz while continuing its work with Group Effort Initiative, Gold House, and others. Company is also launching a direct grant application specifically for filmmakers using AI in their creative processes.
The new connections between Adobe Firefly and Premiere build on the range of AI video features in Adobe Firefly, the all-in-one creative AI studio.
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