In Vietnam, societal pressures and career-focused lifestyles are making young women look for unconventional solutions to avoid the stigma of being single. The unique trend of renting boyfriends is flourishing, with social media platforms abuzz with requests. This phenomenon is supported by a growing number of hiring partners in Vietnam who provide fake partners to help women navigate familial expectations.
Pinned by her family’s demands to bring home a partner for the Lunar New Year, 30-year-old professional Minh Thu hired a partner from one of these so-called hiring partners in Vietnam. Smoothly mannered and domestic, he charmed her family, easing the pressure on her.
Similarly, another young woman, Khanh Ngoc, chose a younger, charismatic partner who successfully won over her parents during a family event. These arrangements, while temporary, have helped many women bridge generational and cultural divides.
Hiring partners in Vietnam as ‘fake boyfriends’ becomes new business
The industry is booming, with men like Huy Tuan building businesses as “fake boyfriends.” These hiring partners in Vietnam are put through rigorous training to play everything from casual outings to formal family introductions. Experts warn of risks despite the convenience.
Nguyen Thanh Nga, the researcher, highlighted emotional risks and probable trust issues apart from the legal protection of such arrangement absence and called for women to be cautious while dealing with hiring partners in Vietnam.
The trend has generated an unprecedented level of online debate, with many viewing it as a sly way to deal with societal pressure, while others call into question the emotional and ethical consequences that come out of such behavior. One social media commentator said, “Renting partners can ease the pressure, but it’s a double-edged sword if the truth comes out.”
As this unconventional trend gains momentum, hiring companions continues to shape dialogues related to love, family, and societal expectations.
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