Tata Motors Passenger Vehicles launched the all-new premium mid-size SUV, Tata Sierra, at a launch price of ₹11.49 lakh ex-showroom Delhi. The new Sierra, which features a modern design and upgraded features, will compete with the Hyundai Creta, Maruti Suzuki Grand Vitara, Toyota Hyryder, Kia Seltos, Honda Elevate, and Skoda Kushaq. It aims to combine its unique heritage with modern styling, technology, and comfort.
Bookings for Tata Motors Sierra book on 16 December
Bookings for the Tata Sierra will open on December 16, and deliveries will start on January 15. It is first introduced in 1991, the new Sierra brings back an iconic nameplate known for its bold silhouette, innovative design, and groundbreaking features. The updated model maintains this identity while improving design, technology, capability, and craftsmanship, according to the company.
Shailesh Chandra, MD and CEO of Tata Motors Passenger Vehicles, said that the new Sierra represents a new standard for Indian mobility. “With the new Sierra, we are setting a new standard for what Indian mobility can be. The Tata Sierra shows our belief that customers deserve more than the ordinary: they deserve innovation that inspires, design that connects emotionally, and a premium experience that enhances every journey.”
About Tata Sierra Model
Tata Motors explained that the new model creates a unique category in the mid-size SUV segment by providing premium features like increased space, comfort, safety, and luxury. The company describes it as a “premium mid-SUV” aimed at consumers looking for a better ownership and driving experience.
The Sierra also aims to attract buyers of all ages. While older consumers may remember the original model from the 1990s, Tata Motors believes the new model will also appeal to younger customers.
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