Campa Cola bagged 200 crores to co-presenting the IPL 2025 season. It replaced Thums Up after the Campa Cola Spends 200 crore. It makes big shifts in India’s beverage market because Reliance Consumer Products aims to increase its national presence and directly compete with global brands like Coca-Cola.
Campa Cola Spends 200 crore Increase Ad revenue of IPL 2025
The IPL ad revenues from OTT and TV platforms are expected to increase by 8-10% this year to ₹4,500 crore. But the Campa Cola partnerships come to the forefront and aim to increase visibility on a national scale. Under part of the deal, the brand will positioned with the league’s high-profile sponsorship and compete with Coca-Cola.
The co-powered rights were held by Coca-Cola’s Thums Up, with the ₹200 crore amount. It expands its footprint across India. “ It is the first time all cola companies compete on a national scale, and Campa’s acquisition reflects desires to scale it quickly, reports said.
Reliance plans to push the Sports Drinks brand
Reliance Consumer Products Ltd (RCPL) plans to give a push to its sports drink brand, Spinner, and RasKik Gluco Energy and promote it during the IPL 2025 season. Both drinks, costs at ₹10 will planned to generate visibility through Ads. Spinner, co-created with former Sri Lankan cricketer Muttiah Muralitharan, has signed sponsorship deals with four IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians.
Even with competition, Coca-Cola serves as a major player in IPL. With Campa Cola Spends 200 crore, it will continue the partnerships with CSK, KKR, and expand it to more slots. Brand is also set to enhance partnership with Domino’s, that work over 1000 stores, following by 40% stake in Hindustan Coca-Cola Beverages (HCCB) in December.
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