Poha is a popular breakfast choice in India. It is quick to make and tastes great with vegetables, peanuts, and a squeeze of lemon. However, a viral video on X has left poha fans shocked. It shows the supposed packaging process of a well-known brand, Yuvraj Nylon Poha. In the clip, two staff members sit next to a large pile of chivda/poha.
Some flattened rice appears to be under them as they sit, while the men scoop it into packets using their bare hands.
Hygienic concerns out from Yuvraj Nylon Poha packing video
The video was posted on X by user @Nalanda_index and has raised serious concerns about food safety and hygiene. The caption says, “The packaging may look premium and appealing, giving the impression of high-quality poha. However, the very unhygienic way it is being packed is deeply disturbing.”
The post also questions oversight from authorities: “Where is our food safety authority, the Food Safety and Standards Authority of India (FSSAI), and where are the other regulatory institutions? The health of Indian consumers is being continuously compromised, and this kind of negligence cannot be ignored any longer.” The viral clip has generated a wide range of reactions online.
Social media users reactions
One user said, “People have to stop buying cheap and local stuff where there is no quality control. Indians are obsessed with price.”
Another user commented, “Very disturbing to see Yuvraj Nylon Poha packed on open ground without any hygiene, no gloves, no clean surface, dust everywhere. FSSAI rules say food must be handled safely to avoid contamination and health risks like stomach infections. Please investigate this factory soon and take strict action.”
Read also: Rat Emerges from Golgappa Pot at Amritsar Street Stall