Residential properties priced between Rs 2 crore and Rs 5 crore are quickly becoming the most active segment in India housing market. Buyers are looking to move up from the affordable range, while developers are shifting focus to premium projects that offer better profits, according to data from JLL India.
Houses worth Rs 2-5 crore referred as sweet spot in India
Apartments worth Rs 1 crore and above made up 62 % of all housing sales from January to September 2025. This segment grew faster than in the same period last year, which saw a 52 percent increase. The Rs 1.5 crore to Rs 3 crore category grew by 10 % this year, making it the largest contributor to overall market activity.
Homes priced between Rs 3 crore and Rs 5 crore also increased by 3 %, while properties above Rs 5 crore grew by 1 %. In contrast, homes priced under Rs 1 crore experienced a 30 % drop in sales. Their share of total transactions fell from 48 % in 2024 to 38 percent this year.
“January to September 2025 showed a shift toward a value-driven market, with demand for premium housing boosting overall sales despite a 12 percent year-on-year drop in total units sold,” said Dr. Samantak Das, Chief Economist and Head of Research and REIS, India, at JLL.
Developers are Pursuing the Premium Segment
Prestige Estates mentioned in its Q1 FY26 update that it continues to see strong demand for mid- to premium housing projects priced between Rs 2 crore and Rs 5 crore. DLF, which recorded new sales bookings in Q1 FY26, noted that demand is strongest for its projects in Gurugram, particularly in the Rs 2 crore to Rs 5 crore segment in India.
The ‘Privana’ and ‘Arbour’ projects in Gurugram together brought over Rs 5,600 crore in bookings during Q1 FY25 and maintained strong momentum through FY26.
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