On Monday, OpenAI unveiled its innovative generative AI video tool, Sora, showcasing a breakthrough in generative AI. OpenAI AI video tool Sora enables users to craft high-definition video clips simply by typing a description, similar to its popular image-generation tool, DALL-E. Additionally, Sora allows users to extend existing videos, fill in missing frames, and create clips inspired by still images. After its limited testing phase, the tool is now available in the U.S. and most countries globally, though its rollout in Europe and the U.K. remains on hold.
Sora is included in OpenAI’s efforts to redefine creative technologies. Sora, an OpenAI AI video tool, will be made available at no charge to current ChatGPT Plus and Pro accounts, as noted by CEO Sam Altman in a YouTube livestream. The crew demonstrated features such as “Blend” which gives two scenes a very natural merge and the ability to replay the video endlessly. Until now, only a select group of testers, or “red-teamers, had access, ensuring safeguards against misuse, such as misinformation or deepfake creation.
AI video tool Sora faces tough competition
The tool makes OpenAI a competitor with the video generation offered by technology behemoths, e.g., Google and Meta, and also startups, e.g., Stability AI. The launch of the OpenAI AI video tool Sora simultaneously highlights the company’s ambition, which aims to lead the generative AI landscape with a projected $ 1 trillion revenue within the next 10 years. Although there is a rising tide of enthusiasm among creatives, the advent of such tools has also brought to light worries about their risk as a vehicle for exacerbating falsehoods, especially with an eye toward the upcoming political election.
Despite the promise of its innovation, the video tool Sora using OpenAI has been criticized. Certain early-access artists complained about the way OpenAI used their unpaid labor to fine-tune the tool. In response, OpenAI highlighted its voluntary and current artist support in the form of grants and public events.
Using Sora, OpenAI again moves towards the broader multimodal vision of a unified AI environment blending text, images, and video. Its launch tool marks the next stage of AI-enabled creative, which raises both potential and challenges alike.
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