In a recent social media trend, users have been massively noticed shifting to Bluesky from X. The new platform has been getting sincere attention since its launch, witnessing rapid growth. It’s looked at by most as an alternative to Elon Musk’s X-branded version of Twitter because of the nearly identical functionalities for posting, commenting, and reposting. But what really drives this change is that Bluesky happens to be a decentralized one in contrast to others, which are not; all for political and social reasons.
Bluesky is to attract users from X to itself with promises of “social media as it should be.” The platform will make it less toxic with a challenge of controversy seen at X. Besides, well, it is packaged with a minimalist design and familiar function for many users of Twitter who might nostalgically reminisce about the old times.
Other than that, it is possible to customize one’s experience with something like a personalized domain for usernames. The apparent simplicity aside, Bluesky has still been able to manage to attract a daily new user count of millions, which only indicates that dissatisfaction is growing with X.
What is forcing users for shifting to Bluesky from X?
Politics is one of the influential factors because users are migrating from X to Bluesky. Some of the users have been alienated by the public endorsement by Elon Musk of unpopular personalities and policies.
Immediately after the recent U.S. elections, some of the angered users left X because the environment was rapidly polarizing. Bluesky has become a refuge for people who want a platform that emphasizes autonomy for users and minimizes political noise.
Challenges for Bluesky in the Future
Indeed, however fast Bluesky has been growing, there are still problems. Users like flocking from X to Bluesky, and the platform still experiences downtimes due to heavy traffic, for example. Moreover, its financial model at present, which does not utilize traditional forms of advertising, brings about long-term sustainability.
It can help if Bluesky creates paid services, including custom usernames. Its only solution would be innovation and reinvention so as not to lag behind the resources and extensive user base that X already has.
Whether it has staying power and can become a long-term player in the world of social media remains to be seen as Bluesky takes its rising trajectory.
Also, see: Tesla’s electric vehicle sales drop, Elon Musk shifts focus on autonomous driving