Media & Entertainment

India’s Growing Obsession: 97% of Indians Prefer to Stream While Enjoying their Meals

Indians prefer to stream

An Amazon-commissioned NielsenIQ study found that 97% of Indians prefer to stream their favorite movies and shows during dinner time.

74% of them watched these services with family, especially their spouses and children. Family streaming also means they all wanted to watch it on their big screens together.

78% of respondents prefer streaming content on their TVs via streaming sticks, smart TVs, and set-top boxes over smartphones, tablets, and laptops.

Streaming TV is painless

As well as providing family time, TV watching also offers ergonomic comfort. Watching TV allows one to maintain a comfortable body posture, preventing aches and pains caused by holding a phone while watching content.

The majority of homes now have active broadband connections, so TVs also offer better video and sound quality, as well as the convenience of accessing a wide range of content from OTT services and online resources. In addition to voice assistants, it is also convenient to watch live shows and DTH channels all on the same screen.

Consumers’ streaming habits have changed greatly since online video streaming was invented. Parag Gupta, Director and Country Manager, Amazon Devices India, explains that one constant has been our preference to watch content on the biggest screen in our homes – the television.

According to the study, Indians prefer to stream almost 66% of respondents stream five hours a day over the weekend. They stream three hours a day during the week.

Among the most popular genres of content watched in India, comedy is the most prevalent, followed by sports, thrillers, romantic comedies, horror, international TV shows, and news.

Recently, Ormax released a report on the most popular OTT movies and shows. With a viewership of about 37 million, Shahid Kapoor’s Farzi emerged as the most watched Hindi web series. Anil Kapoor’s The Night Manager ranked second with 28.4 million viewers, followed by Bhuvam Bam’s Taaza Khabar at the number three spot with 23.5 million viewers. With 15.7 million viewers, Made in Heaven season 2 ranked at number 10.

In 2023, Arzi became the only subscription video on demand (SVOD) series to surpass 30 million viewers in India. “Two JioCinema advertising video on demand AVOD shows, namely Asur 2 & Taali, ranked among the top five most watched shows of the year,” Ormax said.

here were 21.2 million viewers watching the movie Bawaal starring Varun Dhawan and Janhvi Kapoor. Shahid Kapoor has returned to the list with Bloody Daddy becoming the second most watched movie. With a viewership of 10 million, Zoya Akhtar’s The Archies ranked 13th.

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Editorial Director
I'm Shruti Mishra, Editorial Director @Newsblare Media, growing up in the bustling city of New Delhi, I was always fascinated by the power of words. This love for words and storytelling led me to pursue a career in journalism. In this position, I oversee the editorial team and plan out content strategies for our digital news platform. I am constantly seeking new ways to engage readers with thought-provoking and impactful stories.

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