Actor and producer Ajay Devgn is making headlines not only for his blockbuster action movies but also co-founding The GlenJourneys, a luxury single malt brand. Reports say that this premium spirit set to enter the retail market. It produced in the Scottish Highlands, and its latest Cask Series finished in Rum, Bourbon, and Sherry casks. This series developed for the Indian market, and reflects both global whisky expertise and local tastes.
Ajay Devgn launch single malt whisky brand in India
The GlenJourneys plans to offer its product to Indian consumers at a price of Rs 6,409. It aims to capture 20 % of India’s luxury single malt segment in the next two years. Their Pioneer Edition, a 21-year-old Highland single malt, priced at Rs 50,000.
Maharashtra will be the first state to launch the Cask Series. The Co. targeting 10,000 cases by the end of the current financial year. Rollouts in Haryana, Uttar Pradesh, Goa, and Chandigarh will follow in November 2025, with additional markets planned for early 2026. The Cask Series will be available at premium retail outlets in Mumbai starting in October 2025, followed by a phased rollout to other metropolitan areas in the months that follow.
What is single malt whisky?
Single malt whisky launch by Ajay Devgn is a top category of whisky. It is recognized for its purity, craftsmanship, and unique regional character. The term “single malt” refers to whisky made from malted barley at a single distillery, rather than blended from multiple sources. This process gives it a distinctive flavor profile that reflects the distillery’s location, climate, and production methods.
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