OnePlus, a top smartphone brand, is reportedly facing serious difficulties. Multiple reports suggest that the brand close to shutting down or completely absorbed by its parent company, Oppo.
OnePlus Faces Collapse Rumors
Some claim that the brand is systematically dismantled, with internal cuts and product cancellations indicating a loss of importance within BBK Electronics, which also manages Oppo, Vivo, and Realme. Compounding the situation, OnePlus co-founder and CEO Pete Lau has an arrest warrant in Taiwan over alleged illegal recruitment practices.
An investigation by Android Headlines hints at the possible collapse of OnePlus. While there has been no official confirmation, analysts highlight a weak product roadmap and a slowdown in global sales as major factors.
Signs of internal dismantling
OnePlus seems to be following a trend seen with brands like Nokia, BlackBerry, HTC, and LG, where operations end quietly. The report points out major restructuring, including the closure of regional headquarters and cuts to the workforce.
For example, the Dallas office in the US closed in March 2024 without any prior notice, and operations now run by fewer than 15 staff in Palo Alto. European teams in France, Germany, and the UK have decreased from about 60 to fewer than 10 employees.
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