Are you wondering what the biggest beauty trends of 2023 are so far? The beauty industry is one that is going through continuous change, which means that it can be hard to keep up with the latest developments. It is also interesting to look at what the emerging trends are and why they have emerged. The industry has been changed hugely by COVID-19 (like many), and this is clearly reflected in some of the trends that are dominating right now. With this in mind, keep reading to learn about a few of the main beauty trends that are shaping 2023 so far.
Sustainable Beauty Products
Like many industries, sustainability is a major trend in the beauty industry in 2023. This is an industry that can be harmful to the environment, and consumers are becoming increasingly passionate about sustainability and are selective of the brands that they use. Therefore, brands are developing sustainable beauty products and using green materials to appeal to today’s eco-aware consumers. In addition to this, the demand for ethical products is also rising and an area that beauty brands need to consider to maintain success in 2023 and to improve their brand reputation.
Medical Spa Treatments
Medical spa treatments are a beauty trend that has steadily been on the rise for a while and have become hugely popular since the pandemic. These treatments allow people to target specific perceived flaws and improve their physical appearance, which can boost self-esteem and change lives. There are many treatments available, including Botox injections, laser hair removal, micro-needling, skin tightening, and skin rejuvenation. Medical spas like dermani Medspa use cutting-edge technology and have highly trained staff to give people the very best results. Treatments such as this can make a massive difference to people’s appearance and help people to feel the best versions of themselves, so it is easy to see why they are rising in popularity during a time when beauty standards are so high.
Diversity & Inclusivity
The demand for diversity and inclusivity in all areas of life has never been greater, and this is also being seen in the beauty industry. As many as one-in-five consumers feel excluded from beauty adverts, so brands are prioritizing inclusivity with different-sized models, people of different ages, various genders, people from different ethnic backgrounds, people with disabilities, and people with diverse sexual identities.
Grunge Makeup Aesthetic
They say that fashion is cyclical, and this can certainly be applied to the makeup industry as well. This is evident with the rise of the grunge makeup aesthetic from the 90s and early 00s, which is partly driven by the rise of Jenny Ortega as a fashion icon and the popularity of her Wednesday Netflix series.
Minimal Makeup
While the grunge makeup aesthetic is seeing smudgy, heavy liners return, there is also the rise of the minimalistic look. This could be a trend to emerge from the pandemic as many people enjoyed wearing less makeup and adopting a more natural look. This is part of the wellness-first beauty trend where people are taking pressure off of themselves and focusing on skincare products that can improve complexion and vitality.
3D Nails
A fun trend that has emerged over the last few years has been 3D nail art. Nail jewels, gemstones and diamond-encrusted accents allow people to get creative with nail art and adopt a more eye-catching look. 3D nails have been used on longer nail shapes, but in 2023 it is a shorter length that is proving to be more popular and a more practical option.
Face-Framing Layers
In terms of hair trends, the bouncy blowout has been a popular trend over the last few years. In 2023, face-framing remains popular but with face-framing layers on the rise. Choppy layers, messy cuts, and plenty of bounce and texture are in demand and can work well with all hair types and textures. Additionally, the rising trend of animal-inspired cuts is one to keep an eye on. The wolf cut was a major beauty trend in 2022, while in 2023 it is the butterfly cut that is growing in popularity – this blends a shorter haircut on top with voluminous layers.
These are some of the biggest trends in the beauty industry in 2023. The beauty industry is always going through continuous change, and a huge amount has changed since the pandemic, so it is interesting to look at what trends are rising and what is in demand in the current landscape. There has been a lot of focus on beauty in recent years as it can have such a big impact on well-being and mental health, so it is helpful to know what trends are rising and what people can do to improve their appearance and, in turn, their well-being. With a rising focus on inclusion and sustainability, the future is looking bright no matter what people are putting on their skin.
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