HELL Energy Drink has announced a three-year partnership with the Indian Premier League franchise Punjab Kings. The company will be the team’s Official Energy Drink Partner starting from the 2026 season.
As part of the agreement, the HELL Energy Drink logo appear on the back of the players’ helmets and caps. The partnership will also include visibility in hydration-related activities and consumer events during the tournament.
Punjab Kings partnership with Hell Energy Drink for IPL
This partnership will also focus on cricket development in Punjab. Both organizations will work together on grassroots initiatives to support emerging players in the area. Unnikannan Gangadharan, Director at Hell-Energy, said, “HELL ENERGY DRINK and cricket share the same spirit of intensity, endurance, and excitement.
We are excited to partner with Punjab Kings, a team that embodies the fearless energy and drive that define HELL ENERGY DRINK. This is more than a sponsorship; it reflects our shared passion for performance and the unstoppable spirit of cricket.”
Will it bring new opportunities for players?
Punjab Kings CEO Satish Menon said, “We are delighted to partner with HELL ENERGY DRINK for season. This collaboration will open new opportunities for young and upcoming players in the region through our talent hunt program, and create strong value and growth for both brands.”
Saurabh Arora, Chief Commercial Officer, added, “Our long-term partnership with HELL ENERGY DRINK goes far beyond a commercial agreement. It reflects a shared vision and synergy that supports our ambitions. We firmly believe that this collaboration will significantly boost our brand presence while also deeply connecting with our fans.”
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