Malabar Gold Faces Boycott Calls Over Pakistani Influencer Hire Mocking Operation Sindoor
On the eve of Dhanteras, which signals the beginning of Diwali festivities and when many people buy gold and silver for prosperity, Kerala-based jewelry giant Malabar Gold & Diamonds is facing strong boycott calls and scrutiny. The backlash started when people reacted negatively to the company’s collaboration with Alishba Khalid, a London-based Pakistani Instagram influencer