Media & Entertainment

How Sunil Shetty’s startup ‘FTC Talent’ rocked the media and entertainment industry

Sunil Shetty newly started FTC talent app

Sunil Shetty has been making a career in acting in the film industry for over 3 years. He is a great and talented actor in the film industry. Sunil Shetty dreamed to create job opportunities for people, so he decided to build an app – FTC Talent. The app serves as a one-stop-shop to gather people in the entertainment and media space, train, curate, and connect talent from producers.

In FTC talent they provide a large pool that is global as each action can take place through their app and website.

App wins Aatmanirbar Bharat Challenge

The app has been announced as one of the winners of Prime Minister Modi’s Atmanimbhar Bhat App innovation challenge. This app is great due to their great efforts and hard work as the team put in the efforts made day and night to ensure that they are available by anyone at any time.

FTC talent app won Aatmanirbar Bharat ChallengeIt is a way of ensuring jobs during an epidemic so that people can record and send their videos on the app. He worked for his rightful reach.

All have to register with and the FTC Pratibha App and they will be ready to find jobs.

Media and admissions professionals and their casting teams can post projects and jobs, review, and request in multiple audition rounds, and they will recruit and pay online through the app and portal.

A break up is going on in the market

The industry is currently in an unorganized manner. Audition process through non-verified agents and personal calls. It was a challenge to involve more people in the online casting process and develop the platform organically and work for beginners.

With the help of social media and fan goodwill, they will grow rapidly in the US, Canada, UK, Europe, Middle East, Africa, Australia, New Zealand, Fiji. His family is more than 3,00,000 strong and developed.

His team initially debuted in 2018 with a content production office in Mumbai in 2018.
He created an online FTC talent platform and then launched the android mobile app in July 2018 and an ios app in August 2018. The total size of his team is around 40 people.

The CAGR of the media and entertainment industry is expected to grow at 13.5% during FY19-FY24. Their market is set to touch 3.1 lakh crore by 2024. Their app works with an understanding of the Indian market and industry.

Their objective is focusing on Indian needs

Their app is for creating roles published by recruiters such as employment generation, production houses, recruiters, event managers, and casting directors. It also helps to build dozens of carriers of talent attributes that capture talent personality, physical appearance, interest.

The platform has an AI engine that automatically matches the talent for each task.
There is also a facility to host multiple rounds of talent online and selected artists. The application currently follows a subscription model with value-added fees.

Their objective is to raise investment for future development. The aim is to create a pool of talent base of more than 10 million people and 1,00,000 online recruitment can be leveraged to create fresh content.

Related: Another success story of a sick woman, how she set up a global firm: Jules Miller

Editorial Director
I'm Shruti Mishra, Editorial Director @Newsblare Media, growing up in the bustling city of New Delhi, I was always fascinated by the power of words. This love for words and storytelling led me to pursue a career in journalism. In this position, I oversee the editorial team and plan out content strategies for our digital news platform. I am constantly seeking new ways to engage readers with thought-provoking and impactful stories.


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