Made in India Arattai App cross 3.5 downloads, Gain Traction over WhatsApp
Zoho’s messaging Arattai App, promoted as the Indian alternative to WhatsApp, quickly surpassed 350,000 downloads in just three days this September, even briefly topping app store charts ahead of WhatsApp. Even it enjoys early success, supported by endorsements from officials, a more significant question arises: Can Arattai maintain its growth, or will its branding limit