Creating a marketing strategy can simultaneously be fun and a chore. All the details involved, the budgeting, the expenses, and the lining up of marketing channels all offer their own challenges. Fortunately, offering logo items to your customers in some form can help ramp up your marketing efforts and provide consistent quality ROI for the
When you’re at the beginning of your business journey it can feel like an insurmountable hill to climb just to get your product noticed. You feel sure that if just one person paid attention to the brilliant product that you’re trying to bring to the market then they’d tell all of your friends and your
Blockchain gaming giant ‘Yat Siu’, the cofounder of Animoca Brands expects the next generation of the internet to happen sooner rather than later. Web3 will feature decentralization, faster processing, and a more secure browsing experience. Within the next 18 months, there will be a wave of open metaverse participators. This is because within that time
It’s not uncommon for entrepreneurs to feel trapped by the business’ expenses. Therefore, finding solutions to save money is a priority for you, so you’ll look for them whenever possible. By doing so, you can increase cash flow and profitability. However, the potential expansion of online shopping has resulted in a corresponding rise in delivery
Kanika Tekriwal from Bhopal has come a long way from being mistaken for a cabin crew to becoming one of India’s richest female startup entrepreneurs. JetSetGo is a company in India where you can hire private planes. JetSetGo was on the list of the leading wealthy women in India and had amassed ₹420 crore by
We have in this study examined financial performance of 3180 companies (excluding financial companies) and noted the trend in interest coverage ratio defined as Operating profit to Interest. This indicator reflects the comfort level of companies in debt servicing. Some interesting results: In response to falling interest rate cycle, interest coverage ratio of companies has
Marketing is one of the most important aspects of any business. It is what will help you reach your target audience, promote your product or service, and help you make sales. Today, consumers go online when they looking for something. Whether it’s NFL week 6 odds or product comparisons they’re looking for, consumers will eventually find what
It’s no secret that employees are the ones that help the company grow and develop further. Executives may come up with strategies or ideas but it’s down to employees to make everything happen. That’s why employee satisfaction should be a top priority for every company today. When talking about employee satisfaction, it’s not just about
The HR Tech industry is experiencing a $24.04 billion gold rush as the business world undergoes a seismic shift. The pandemic caused a paradigm shift in how organizations perceive HR functions, particularly with the introduction of HR Tech. As organizations around the world shifted to remote work, they recognised the importance of the HR function
There’s no denying that generating leads is essential for businesses of all sizes. After all, without leads, it would be impossible to find new customers and grow your business. The basics of B2B lead generation are relatively simple: attract potential customers’ attention, get them interested in what you have to offer, and then collect their
