Advertising legend Piyush Pandey died on Friday. He was 70 years old and was behind the iconic ads for Fevicol, Cadbury, and Asian Paints. Pandey had been dealing with an infection. His last rites will take place on Saturday.
The Voice of Piyush Pandey in Indian Advertising
Pandey worked in the advertising industry for nearly four decades. He served as the Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy. Pandey joined Ogilvy in 1982 and wrote his first ad for Sunlight Detergent. After six years, he entered the company’s creative department and created memorable ads for Fevicol, Cadbury, Asian Paints, Luna Moped, Fortune Oil, and many other brands.
Under his leadership, Ogilvy India was ranked the number 1 agency for 12 years in Agency Reckoner, an independent survey by The Economic Times. He received several awards, including the Padma Shri, which he was honored with in 2016.
Acting Debut
Piyush Pandey tried his hand at acting in the 2013 John Abraham film “Madras Cafe” and in videos for the Magic Pencil Project, a marketing campaign by ICICI Bank. He was the lyricist for “Mile Sur Mera Tumhara,” a song that promoted national integration and unity in diversity. He also co-wrote the screenplay for the film “Bhopal Express.”
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