Social media has taken over the internet. We know that because we see so many event organisers, business premises, DOOHs, Stadiums and more incorporating it with the Social Wall.
Social wall has helped brands to highlight the most critical posts in front of their audience in real-time with the auto-synced feature. We bring this blog to you to share so ideas on how you can incorporate the social wall to increase the benefits.
But, before we move any further, let’s understand what a social wall is.
What Is A Social Media Wall?
The Social Media Wall is an engaging tool that has helped brands captivate their audience. Brands can harness the power of social media as they offer their audience the vibrant social wall that has endless benefits if incorporated into virtual, hybrid or in-person events, business premises and more.
It acts as entertainment for the audience as they see real-time social feeds running in front of their screens. In addition, the social wall helps brands highlight the social media posts they want to make visible to their target audience. As a result, it increases the brand’s social visibility and boosts engagement, credibility, and social proof.
Top Ideas To Create An Engaging Social Media Wall
Here are the top ideas or five unique ways to incorporate the social media wall that can enhance your ROI like never before.
1. Create A Hashtag Wall
Creating a hashtag wall can be the perfect strategy if your brand wishes to run a hashtag campaign. The social media wall will help brands to bring the online hashtag campaign, offline and increase its visibility and number of participants.
The social wall offers real-time updates, which means that each time there is a new post with your hashtag campaign’s unique hashtag, it will automatically appear on the social wall. Now, you can incorporate the social wall in your event and run a live hashtag campaign.
When the event attendees will see a live hashtag wall, it will instil social proof in them and encourage them to participate. More social media posts would mean a better social media presence.
Also, to create such type of hashtag wall you can use a tool called Taggbox Display. It is one of the best social media aggregator tool to aggregate social media content from more than 15+ sources.
2. Highlight Sponsored Content
Be it an event or a business premises, having sponsors is quite common. Every brand has sponsors that they contact now and then to raise capital to create successful events in exchange for the sponsors’ branding across the event.
Now, the social wall is considered a captivating tool which means that every person that comes across it always ensures to stop by and engage with the content. So highlight your sponsors’ content on your social media wall.
It will help you to introduce the sponsors to your audience. Not only that, but many social media ss also provide powerful analytics to track the social wall’s performance. This is a great way to offer your sponsors specific numbers to show how beneficial sponsoring your events can be.
3. Boost Credibility With User-Generated Content
User-generated content is the content your audience creates for you. Highlighting UGC on your social wall will help you highlight how your audience loves you. It will build transparency around your brand because your audience is actually your brand advocate. It will boost credibility and instil social proof in your audience, who will be encouraged to create more user-generated content for you.
If you are a business that has many visitors, like a retail store or a hotel, showcasing user-generated content on the social wall instilled at your premises’ screens will build trust among your visitors and help them create better brand investment decisions.
4. Showcase Influencer/Speaker Content
We all know how impactful influencers’ content can be. Bring that content to the limelight with the social media wall. Influencers can be anyone, and they can be a celebrity, an industry leader, famous personalities, etc.
When your audience sees their favourite influencer talking about your brand, they are instantly hooked and are driven toward your brand.
The social media wall will help you to show off the content and engage your audience with the vibrant visuals shared by these influencers.
Let’s Call It A Wrap!
Alas! We reach the end of this blog. We hope that you have a better understanding of the social wall. What it is and how with different ideas, you can enhance the ROI it brings in.
So what are you waiting for? Why not incorporate these ideas into your social wall and watch your audience fall in love with your brand.
Also Read: 5 steps to Optimize Facebook Ad Creative for Better Results
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