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Which Premier League summer signing could earn the most on social media? 

Premier League earn most on social media

Premier League clubs seem to be spending more and more with each passing year, and have already surpassed an expenditure of €1 billion this window alone, with August still to go. There have been big stars signed, from Erling Haaland to Darwin Núñez to Gabriel Jesus, but which one is the biggest star on social media? According to Influencer Marketing Hub, these players of Premier League in summer signing potentially earn the most through sponsored posts on social media. 

  • Gabriel Jesus is the 22/23 signing who could earn the most on social media. Jesus was signed by Arsenal from Manchester City for £47m and could earn an average of£39,696 per Instagram post
  • In second place is Erling Haaland, who was signed by Manchester City from Borussia Dortmund for £54m, and could earn around £38,498 per Instagram post
  • Keane-Lewis PotterBrentford’s biggest signing of the window, could earn the least from social media. The young Englishman was signed for £17m from Hull City and could earn around £135 per Instagram post

The Premier League’s big 22/23 signings: which one could earn the most on social media? 

Rank Player Team Signing fee Number of Instagram followers Median estimated earnings per sponsored Instagram post 
Gabriel Jesus Arsenal £47m 18,000,000 £39,696 
Erling Haaland Manchester City £54m 17,600,000 £38,498 
Richarlison Tottenham Hotspur £52m 5,700,000 £12,625 
DarwinNúñez Liverpool £68m 2,000,000 £3,597 
Lisandro Martínez Manchester United £52m 926,000 £3,038 
João Palhinha Fulham £18m 542,000 £1,789 
Marc Cucurella Chelsea £59m 398,000 £841 
Diego Carlos Aston Villa £28m 254,000 £836 
Gianluca Scamacca West Ham United £32m 246,000 £740 
10 Julio Enciso Brighton & Hove Albion £10m 176,000 £583 
11 Brenden Aaronson Leeds United £30m 145,000 £455 
12 Sven Botman Newcastle United £33m 130,000 £431 
13 Taiwo Awoniyi Nottingham Forest £18m 92,000 £412 
14 Gavin Bazunu Southampton £13m 65,000 £302 
15 Marcus Tavernier Bournemouth £11m 44,300 £252 
16 Cheick Doucouré Crystal Palace £20m 45,400 £248 
17 Nathan Collins Wolverhampton Wanderers £22m 25,100 £154 
18 Keane Lewis-Potter Brentford £17m 17,700 £135 
Source: Voetbal Travel

Voetbal Travel reveals that Gabriel Jesus is the big summer signing who could earn the most on Instagram. The Brazilian recently completed his move from Manchester City toArsenal for £47m, taking up the mantle as the Gunners’ new number 9. Not only has his pre-season with the team been a success, but he is winning off the pitch, too – with 18 million Instagram followers, Jesus could earn an average of almost £40,000 per post. 

In close second is Manchester City’s headline summer transfer – Erling Haaland. The Norwegian forward was signed by City for £54m after running rampant in the Bundesliga for Borussia Dortmund. Haaland boasts 17.6 million Instagram followers and could earn an estimate of over £38,000 per post. 

Richarlison finishes well behind in third. The striker was recently signed by Tottenham Hotspur from Everton for £52m. With 5.7 million Instagram followers, he could earn an average of almost £13,000 per post. 

The most expensive PL signing of the transfer window so far, Darwin Núñez, follows in fourth. Núñez, who was signed by Liverpool from Benfica for £68m, has 2 million Instagram followers and could earn an average of almost £3,600 per post. So, despite the Uruguayan international being the priciest signing of the summer transfer window so far, both Haaland and Jesus could earn over 10 times more than Núñez from a sponsored Instagram post.

The big PL summer signing who could earn the least on Instagram is Brentford’s club-record signing of Keane Lewis-Potter from Hull City for £17m. The 21-year-old has 17,700 followers and could earn an estimate of around £135 per sponsored post.

Read Also: Top 10 Best Football Players in the World

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I'm Ved Prakash, Founder & Editor @Newsblare Media, specialised in Business and Finance niches who writes content for reputed publication such as,, Motley Fool Singapore, etc. I'm the contributor of different... news sites that have widened my views on the current happenings in the world.


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