Story TV has launched a new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga. It combines cricket charm with short storytelling.
The campaign displays a active conversation between Yuzi, who is introduced as Chief Story Officer, and Shefali as they brainstorm ideas for a new short drama. What starts as a creative discussion quickly becomes a playful exchange. This captures the engaging, dramatic, and entertaining essence of Story TV’s short-form content.
Yuzvendra Chahal and Shefali Bagga launch new campaign
The film strengthens Story TV’s position as India’s top short drama platform, hosting some of the country’s most-watched short dramas. The platform currently features India’s most-viewed short drama, which has over 200 million views. It also several other titles that surpassed the 100 million mark.
What he spoke about Story TV?
Yuzvendra Chahal shared his thoughts on becoming Chief Story Officer. He said, “I had a great time working with Story TV on this. As an athlete, being in the spotlight can make it challenging to show your fun, creative side. I love acting and making fun short videos. Filming this project helped me explore my acting and writing skills. The script allowed me to be myself on screen, tell a story in under a minute, and have a lot of fun.”
With a collection of over 600 short dramas across genres like romance, sports, and thrillers, Story TV reports more than five crore downloads. Users spend over 80 minutes per day watching its content. In the last six months, Story TV become the second most downloaded app worldwide in the entertainment category, according to Sensor Tower. It continues to hold the top spot on the Play Store.
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