Did you know that Americans, on average, spend around $244 to $313 on cosmetic products every month? So, it’s also no wonder the U.S. personal care and beauty industry is worth an estimated $91.4 billion. That’s over a fifth of the global cosmetic business total value! After all, everyone wants to look and feel good,

Product photography is a must-have skill for every business owner and professional photographer.  The clearer and neater your product photos, the better equipped you are to generate leads and sales through your website and social media channels—which ultimately leads to improved profit margins. If you want to capture images that boost your brand, these tips

Those who have already activated an e-commerce or corporate online shop must continually contend with the need to drive traffic to these virtual spaces, thus multiplying the chances that visitors will be transformed within a short time into potential customers, or even better into immediate consumers who immediately choose to place their trust in the

Nearly 75% of retailers have plans to start accepting cryptocurrency payments within the next 2 years. With the rising popularity of Bitcoin, the number of Bitcoin ATMs is growing rapidly as well.  If you want to buy or sell Bitcoin, one of the most convenient ways to do it these days is to visit a

When you’re at the beginning of your business journey it can feel like an insurmountable hill to climb just to get your product noticed. You feel sure that if just one person paid attention to the brilliant product that you’re trying to bring to the market then they’d tell all of your friends and your

There’s no one business in the world that doesn’t come with the risks. No matter what size and industry, companies must deal with internal and external threats that can disrupt efficiency and profitability. Hence, it’s imperative to be aware of such risks and find ways to mitigate them.  When you’re too busy and preoccupied with

There’s no denying that generating leads is essential for businesses of all sizes. After all, without leads, it would be impossible to find new customers and grow your business. The basics of B2B lead generation are relatively simple: attract potential customers’ attention, get them interested in what you have to offer, and then collect their

Confidence is falling in the world’s largest consumer market as European companies are moving apart from their operations in China. A recent survey by European Chamber of Commerce in China states that the supply chain concerns and other disruptions in China due to the tight COVID-19 lockdown measures have pushed around 23 percent of European

What comes to your mind when you hear the term strategic sales planning? Is it a sales strategy that helps you produce and market a product and sells on its own? Or an effective plan to market your product to boost your revenue and improve customer acquisition and conversion rate?  When releasing a product into

When inspiration strikes, it can be difficult to come up with a memorable and unique domain name, but once you do, you’ll need to register the name with a domain registrar before you can use it online (just make sure you choose your domain name wisely as there is no refund). There are hundreds of