Why Indian Consumers are Turning Towards Upcoming Local Brands
Along with Nestle’s two-minute Maggi, the category leader, many stores now offer ‘1 To 3 Noodles’ in Karnataka. Besides its stellar penetration of 35% in the state, this local brands caters to local tastes with a desi twist to instant noodles that comes with more masala. Similarly, North India-based Vasant Masala caters to the specific