The Indian Wine Market Rising trend: Millennials are Embracing the Wine Culture for Experiences over Intoxication
As it seems millennials and GenZs are not so keen on drinking on dates, this catchphrase, “Let’s catch up over drinks,” may be losing its shine. Kotak Institutional Equities reports that people drink for a variety of reasons as well, including experience rather than intoxication — all good news for wine and beer makers that